Peanut Company of Australia
 
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PCA KINGAROY PEANUT FESTIVAL:

Lyte & Crunchy
September 20, 2006

PCA, in conjunction with The Peanut Van, launched a "world's first" new peanut product, Lyte & Crunchy, at this year's Peanut Festival in Kingaroy.

The new product, (right), is made from peanut kernels which have been pressed to release their peanut oil.

Two varieties, Butterscotch & Caramel and Sugared, were unveiled at the Peanut Festival's DPI&F Farmers' Breakfast, held on the festival morning.

The breakfast marked the 90th anniversary of the Department of Primary Industries & Fisheries in Kingaroy and provided the perfect opportunity for peanut growers, agronomists and others involved in the peanut industry to start Peanut Festival day.

It also provided the perfect opportunity to launch an exciting new peanut product!

Lyte & Crunchy is the result of co-operation between PCA, The Peanut Van and the Federal Government's New Industries Development Program.
PCA recognised that the production of Kingaroy Gold peanut oil was leaving it with a product suitable for value-adding. The Peanut Van, in turn, was seeking a product it could market to health-conscious consumers who were looking for a high-protein, lower fat snack option.

However, for the defatted peanuts to fit this bill, special procedures and machinery had to be developed to successfully reshape the kernels.
In a process developed by PCA in Kingaroy, the kernels are rehydrated and infused with flavour.

The two varieties released at the Peanut Festival had been previously test-marketed by The Peanut Van's Childers branch with a strong response from the public.


Photos from the DPI&F Farmers' Breakfast

Lyte & Crunchy launchDPI&F recipe cards
The Peanut Van's Rob Patch with PCA
Marketing Manager Juli Robertson and
Operations Manager Stewart Mealy and
the new Lyte & Crunchy
The DPI&F used the breakfast as an
opportunity to launch new recipe
cards featuring Queensland produce.
Pictured are Erin and Dulcie Jones
DPI&F Farmers' BreakfastDPI&F Farmers' Breakfast
Alan Broome (DPI&F Kingaroy) with
Kumbia peanut grower Peter
Crawford and his son Brendan, 12
DPI&F Regional Director Craig Mathisen,
Booubyjan olive grower Dan Burnet
and Gary Harch (DPI&F Kingaroy)
DPI&F Farmers BreakfastDPI&F Farmers Breakfast
John Box (Ergon Energy), Graeme
Wright (DPI&F Kingaroy) and PCA
Technical Manager Kevin Norman
Peanut growers Desley and Keith
Jessen and Bruce Johnston at
the DPI&F Farmers'Breakfast
RhapsodyDPI&F Breakfast
Catering staff Tanya Taggart, Kerin Ludke,
Rosamund Innes and Sherie Davies with PCA
Marketing Manager Juli Robertson (centre)
Hannah, 6, and Thomas Whyte, 8, with
Lynnette Johnson and Darryl and
Gwen Fleischfresser


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