The Ardil factory became a landmark with an imaginative design and a 33m
high tower (demolished in 2009).
The fibre was marketed under the catchphrase "Happy families with Ardil".
The worldwide push during the 1950s to sell Ardil as a substitute for wool
had the Australian wool industry worried (a "threat" reported in the Sunday
Herald on June 28, 1953).
But despite the catchy slogan (or perhaps because of it!) Ardil was not a
huge success.
ICI's plan was to produce thousands of tonnes a year but the Ardil project
soon hit problems with a fall in wool prices, rising costs of raw peanuts
and competition from other artificial fibres such as Terylene (also made
by ICI) and Nylon.
The final problem was a shortage in peanuts linked to the failure of the
East African peanut scheme.
Manufacturing ceased in 1957.
Ardil is technically classified as an "azlon" (a fibre made from regenerated
protein fibres).
Nowadays there is renewed interest in alternative fibres and research on
peanut fibre has been carried out again in the United States.
Who knows, one day we may be all shelling out for new clothes grown by your
friendly local peanut grower!
Note: The Powerhouse Museum in Sydney has samples of Ardil fabrics in its
collection